Two types of showroom stand out in particular: the multi-brand showroom and the collective designers showroom. Although they share certain similarities, their structures and objectives differ significantly. Multi-brand showrooms: A multi-brand showroom is generally managed… Read More »Multi-brand showroom or collective designer showroom?
Social networks and website A showroom requires weeks of advance preparation. In fact, you need to plan Instagram or TikTok publications about your event. Exploiting these platforms is essential to generate interest among buyers. Find… Read More »Enhancing your showroom
Paris Fashion Week brings together brands from all over the world to unveil their new collections, attracting buyers, influencers and international media. To shine at this major event, preparing your showroom and its location is… Read More »A showroom during Paris Fashion Week: meticulous preparation
Fashion houses often choose their shows places at the last minute. Indeed, for those registered on the calendar of the Fédération de la Haute Couture et de la Mode, the definitive date of their appearance… Read More »Fashion shows: a 3 in 1 event
The summer in Paris promises to be a busy one for international events, with Fashion Week and the Olympic Games both taking place. While some might fear that these two major events could cause problems… Read More »Paris Fashion Week June 2024, out of reach for the Olympic Games
You can’t be a fashion fan and not appreciate a beautiful vintage piece, whether it’s collectible or simply iconic. So, for your next visit, here’s a guide to the best vintage shopping in Paris where… Read More »Paris Vintage Paradise
The start of 2024 is marked by the awakening of a trend that will find its way into both the make-up and ready-to-wear worlds: the ‘mob wife’. How do you define a mob wife? “The… Read More »The Mob Wife: The New Trend Which Sets Fire To The Social Medias And Catwalks
Fashion shows are more than just collections; they are artistic events in which no detail is left to chance. The runway settings are therefore of paramount importance. Dior added real value to its experience this… Read More »Runway Settings: Untapped Potential
In Paris, boutiques flock in all directions, and among them is a group of “cool kids”, at the cutting edge of consumer trends. Here, we give you a guide to organizing a shopping trip through… Read More »The Fashion Guide PFW January 2024: The Cool Kids Stores
Being Parisian is an art in itself. And that art lies in an essential: the morning croissant. So, between two fashion shows, we must treat ourselves to this emblematic delicacy! But because in Paris, nothing… Read More »The fashion guide PFW January 2024: Croissant fever